Seven chambers of commerce from Osoyoos in the south to Armstrong in the north have joined together to mount an unprecedented business promotion campaign aimed at consumers and residents of the valley just as we move into what we hope is the last phase of the Pandemic.
Focused on reinforcing the value of shopping local, the local business associations have partnered with community leaders on a multi-media campaign asking everyone, as we ease into summer and less restrictions, to Show Local Some Love by exploring and experiencing all that the valley has to offer.
The campaign acknowledges that consumers can make purchases with a click of a button but that doesn’t help local small businesses which are the backbone of our economy. When you shop local .60 cents of every dollar you spend stays and circulates in the local economy compared to just .14 cents when you purchase something online that comes from the other side of the planet. The campaign sends a strong message about the increasingly well-recognized benefits of supporting local businesses while showcasing some of the unique business and services we have in the Okanagan. Why shop with a foreign multi-national when you can find what you want just down the street.
Partnering with our collegial chambers up and down the valley, meant we could deliver a strong message over the winter months when tourism is generally at its lowest ebb, and shopping is also a bit quieter. The business associations taking part in the effort including Armstrong Spallumcheen Chamber, Greater Vernon Chamber, Kelowna Chamber, Greater Westside Board of Trade, Peachland Chamber, Penticton and Wine Country Chamber and the South Okanagan Chamber. More information including links to local business directories and profiles of local businesses, is available at www.okanaganwegotthis.com
OK We Got This – Show Local Some Love initiative is made possible thanks to the support of the BC Chamber of Commerce and the Government of Canada.